A job or role can sometimes change over time due to many different factors, typically those changes are gradual but it is important to keep abreast of them, to stay competitive in an ever-changing jobs market.
Sometimes the scope of a job simply expands, along with the needs of a business, and in that respect Social Media has had a dramatic impact for most. In the case of large enterprises, the realm of social media often falls within a dedicated department, where marketing and communication across Social Media channels are paramount to how the company is perceived by the world, and how it engages with others, but what of the small to medium enterprises?
For an SME, Social Media marketing can be just as essential, if not more so. Yet the resources and staffing may not always be available to give it the time and specialised attention it needs, and that is exactly why Social Media is now a valuable skill for those with Admin roles.
The opportunity to learn about Social Media is now a valuable and very real possibility for those with admin jobs, to boost employability, learn a new skill and to dip a toe into the world of marketing. You will enjoy the ability to have a direct impact upon how to improve your company’s image, even boosting revenue and winning new customers, all while gaining valuable marketing and Social Media experience.
Many small to medium enterprises are looking to admin staff as the natural and logical people in their organisation to undertake these sorts of roles, so experience and demonstrable skills can really open up your options and drive your career forwards.
As with all things in business though, it is worth remembering that doing it poorly can have instantly negative effects, instead of winning customers, companies risk losing them, along with the influence and followers that a well planned and engaging Social Media account could bring. With that in mind, if you are serious about broadening your horizons and taking on such a role it is worth taking real time to explore the qualifications that may help and ensuring you gain the experience and accreditation you need.
You might have a Facebook account, or a personal Twitter account, but that doesn’t necessarily make anyone a true specialist, there are pitfalls and mistakes to be made, but there is also a world of success and potential benefits for businesses, all potentially affected by you. Social Media can be a powerful tool, but as a certain superhero once said “With great power, comes great responsibility”.
As a member of your admin team with good Social Media experience, and the qualification to prove it, that responsibility could well drive your career to new heights.
Social Media Courses can be found at Souters, which have a focus for PAs: Social Media for a PA