Description

Our Introduction to Digital Marketing Course enables participants to establish, maintain and maximise their digital marketing campaigns. This combines practical training in Social Media channels, Search Engine Optimisation (SEO) and Pay Per Click (PPC). The aim is to provide the knowledge and skills required to build an effective marketing campaign.

Course Format

The course is held in small groups and will therefore cater to the requirements of the individual participants and their individual situations. It is highly practical. The trainer is both experienced in running digital marketing campaigns and training in the field. He has delivered training to organisations across the world. All training is delivered in an online virtual classroom.

Introduction to Digital Marketing Course

Course Content

An overview and insight into the social media marketing scene and identification of suitable strategies.

Looking at the pros and cons of the main platforms and how to deploy them:

Twitter

  • What is Twitter
  • How to create the perfect profile
  • Tweeting – what to say, how to say it and to what audience
  • Using Twitter to build a following and followers– strategically following and how to gain followers
  • Styles of retweets – how to get more for your own tweets and how to RT others
  • Hashtags, trends and how to search feed
  • Using lists: create, follow and use them
  • Advanced search techniques

SEO

  • What is SEO
  • Methodology to help your SEO through Social Media
  • Onsite optimisation
  • Content Marketing
  • Develop your website’s presence through quality content
  • Building backlinks
  • Blogs to build your presence

LinkedIn

  • Setting up a business profile and building your network
  • How to search/add people we’ve come into contact with
  • Etiquette on engaging
  • Keeping your profile fresh and up to date
  • Groups – how to get noticed and how to join/contribute

Facebook

  • Setting up a business page
  • The characteristics of the business page
  • Ideas for filling in the timeline
  • Methods to grow your ‘likes’
  • Interacting with another business
  • Facebook advertising

PPC

  • What is PPC
  • How can PPC change your business
  • How to develop a PPC campaign
  • What makes a successful PPC campaign in Google

Dates and Duration

The course runs from 10:30 to 16:30. We can also arrange courses at corporate locations for multiple students. Training is delivered by a Digital Marketing expert in an online virtual classroom.

Who should take this Digital Marketing course?

Any Executive Assistant or administrative professional that is looking to gain knowledge in this area. This course is also very useful for Virtual Assistants.

Benefits

  • IEAA Accredited certificate is issued upon completion
  • Gain the skills needed to commence running your own digital marketing campaign
  • Open up new career and business opportunities with new skills
  • Gain from the experience of an expert in the field.